SPEY
Whisky fit for a Kingsman
At The GlenDronach Distillery, Cask is King. Even more so when they partnered with blockbuster movie Kingsman: The Golden Circle as The GlenDronach is Director Matthew Vaughn’s favourite Single Malt Scotch Whisky. Our job was to showcase this very special Single Malt to the world coinciding with the release of the film. With a PR campaign to a global audience backed up by engaging experiential and beautiful content.
WHAT WE DID
Campaign Collateral: We created a series of beautiful stills and video to showcase the making of special whisky featuring Master Blender Rachel Barrie deployed across social.
Launch: Media were invited with delivery of a traditional London umbrella which is a trademark secret weapon in the film. At the event they experienced a luxurious whisky tasting with Rachel Barrie in the Napoleon Cellar at Berry Bro. & Rudd recreating a scene in the film.
Samples: We created a one of a kind book telling the story of the whisky which opened to include one of the 20 exclusive samples sent to world’s media described as the ‘most innovative whisky sample ever’.
Influencer Day: Working with 21st Century Fox we set up a mini-studio Kingsman set for global social media influencers to do tasting and interview with GlenDronach Global Brand Ambassador in the Napoleon Cellar at Berry Bros. & Rudd London as part of ‘A Day in the Life of a Kingsman’.
Visit Britain: We teamed up with Visit Britain to bring global media influencers from China to Las Vegas to The GlenDronach for a special tasting and behind the scenes tour.
Results
The news coverage alone generated over 60 stories with a 2.2 billion online readership featuring in titles including Esquire, FT:How to Spend it, Vogue France as well front cover Whisky Magazine and Spectator. The ultra-premium expression sold out in 30 countries in less than 30 days.
