The Perfect Collection
When the world’s biggest private whisky collection was discovered in the basement of an American millionaire’s house, Whisky Auctioneer asked us to take the story to the world.
Our award-winning strategy was carefully researched, timed and targeted to build sustained global momentum ahead of the auction. We harnessed exquisite content, luxury influencer events and timed every release to sync with global time zones and target priority market intel.
We delivered global coverage from New York Times to South China Morning Post seen by an estimated 84 million people; 20 million organic impressions across social; a 43% year on year uptick in Whisky Auctioneer’s website traffic and helped our client secure three brand new world records.