The Scotsman Cinema Launch
Our role for this client was to launch the newly refurbished Scotsman Cinema within The Scotsman Hotel, to do so we created a collaborative, integrated media campaign that promoted the cinema and the offerings available. We organised a media launch event to kick off the Edinburgh festival activities in August with packed media event and strong PR results.
WHAT WE DID
Tapping into the trend for unique, cinematic experiences we positioned The Scotsman Picturehouse as a true hidden gem of Edinburgh’s historic old town and the first of its kind in this location
Launch Event: Kicking off Edinburgh’s festival season, we held a dinner in the Scotsman Grand Cafe followed by a media preview of the Picturehouse and a movie
PR: Coverage in ION, The Scotsman, The Herald, Hood Magazine, The Skinny, Hidden Edinburgh and Edinburgh Evening News to name a few.
Bookings for the first month of opening increased considerably after the first day of media coverage
43 pieces of coverage
13.7M online readership
1.63k social shares