The Scotsman Cinema Launch

Launch the newly refurbished Scotsman Cinema within The Scotsman Hotel. Collaborative, integrated media campaign that promoted the cinema and the offerings available. We organised a media launch event to kick off the Edinburgh festival activities in August with packed media event and strong PR results. Scotsman2 W

The Scotsman Cinema Launch

Our role for this client was to launch the newly refurbished Scotsman Cinema within The Scotsman Hotel, to do so we created a collaborative, integrated media campaign that promoted the cinema and the offerings available. We organised a media launch event to kick off the Edinburgh festival activities in August with packed media event and strong PR results. 

Scotsman2
WHAT WE DID

Research: 

Tapping into the trend for unique, cinematic experiences we positioned The Scotsman Picturehouse as a true hidden gem of Edinburgh’s historic  old town and the first of its kind in this location

Launch Event: Kicking off Edinburgh’s festival season, we held a dinner in the Scotsman Grand Cafe  followed by a media preview of the Picturehouse and a movie

PR:  Coverage in ION, The Scotsman, The Herald, Hood Magazine, The Skinny, Hidden Edinburgh and Edinburgh Evening News to name a few.

RESULTS

Bookings for the first month of opening increased considerably after the first day of media coverage 

43 pieces of coverage 

13.7M online readership

1.63k social shares

    Scotsman3