The Scotsman Cinema Launch

Launch the newly refurbished Scotsman Cinema within The Scotsman Hotel. Collaborative, integrated media campaign that promoted the cinema and the offerings available. We organised a media launch event to kick off the Edinburgh festival activities in August with packed media event and strong PR results. Scotsman2 W

The Scotsman Cinema Launch

We launched the newly refurbished Scotsman Cinema within The Scotsman Hotel, to Scottish media to kick off the Edinburgh festival activities in August.

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WHAT WE DID


Tapping into the trend for unique, cinematic experiences we positioned The Scotsman Picturehouse as a true hidden gem of Edinburgh’s historic old town and the first of its kind in this location

Kicking off Edinburgh’s festival season, we held a dinner in the Scotsman Grand Cafe  followed by a preview of the Picturehouse and a movie for media and influencers.


RESULTS

Bookings post launch quardrupled.

43 pieces of coverage including ION, The Scotsman, The Herald, Hood Magazine, The Skinny, Hidden Edinburgh and Edinburgh Evening News to name a few.

13.7M online readership

1.63k social shares

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