The Craigellachie Hotel x Hunter Boots Walks
Known to many as one of the best whisky hotels in the world, The Craigellachie Hotel in Speyside partnered with Hunter Boots to kit out their newly renovated boot room and created a Hunter Walks map to help their guests enjoy the Speyside Way. Our job was to showcase the partnership through an intimate PR and influencer trip targeted at a global audience backed up by engaging experiential and beautiful content.
WHAT WE DID
Partnership: Through SPEY’s relationship with Hunter Boots we created a brand experience for media and influencers who could elevate The Craigellachie’s share of voice and bring the partnership to life through highly aesthetic content.
Experience: A media and influencer trip to Speyside where they spent two days exploring the area centred around the Hunter Walk which was created specifically for the partnership. Activities included walking the Speyside Way, Clay Pigeon Shooting, VIP tour of Johnstons of Elgin and a visit to The Macallan Distillery. Guests also had the option to enjoy a spa treatment at the hotel and a private dining banquet experience in The Copper Dog bar and restaurant
Gifting: We created a gift bundle for all attendees which included Hunter Boots product and local business gifts including Walkers Shortbread, Copper Dog Whisky and Johnstons of Elgin cashmere socks. This was presented in their rooms upon arrival
Digital: We promoted the new boot room where guests can borrow Hunter product, shared the influencers posts from the weekend on The Craigellachie instagram stories which now lives on the highlights section of their instagram page
Secured journalist attendance from Le Figaro & Culture Trip plus top luxury lifestyle influencer attendance from Brittany Bathgate and Matthew Spade.
39 pieces of social coverage throughout their stay with a total reach of 500k
The Craigellachie Hotel total net audience growth across social was up 58.3% the month of the media and influencer trip