The Architects of Sustainable Whisky
SPEY worked with sustainable distillery specialists Organic Architects to tell the story of the pioneering work they are doing to make whisky greener. In the past they had been overlooked when their clients announced milestones for a building project or invited the media to grand openings. Not any more.
Helping them to announce a series of new flagship projects, we secured media coverage in Scottish broadsheets and specialist whisky titles including The Scotsman, The Press and Journal, Master of Malt, Whisky Magazine and Scottish Field.
In the first two months alone we secured 32 pieces of coverage reaching an estimated audience of 836 000 people across the UK including an editorial in The Times.