175 Years of Inspiring Women
To mark Aberdeen based St Margaret's School for Girls 175th Anniversary, we were tasked with raising the School’s profile on a modest budget.
At the heart of our strategy was curating a series of ‘Inspirational Women Webinars’, talks and special messages from 10 high profile women. We worked with TV legend Lorraine Kelly, former Prime Minister Theresa May, Deputy Chief Medical Officer for Scotland Dr Nicola Steedman and sporting icon Judy Murray to name a few.
Over the full year, we generated 28 stories with a publicity value over £75k and increased website traffic by over 30%.