We partnered with industry leading influencer management platform Upfluence to establish the definitive ‘power list’ of Scots on Twitter.

We pitched our Top Twenty as an exclusive to the Press Association, supporting it with an insights-filled blog to prove we had the data to back up our findings. The story trended UK-wide on Twitter, setting new records for impressions and engagement across our feeds, and was also picked up by titles such as The National, The Herald, The Daily Record and STV.