Universities Scotland asked us to publicise the value of HE graduates to employers and the wider economy. We produced a campaign visual identity, name and associated copy and content.

We built our campaign around peer-reviewed insights: that HE graduates have transferable meta skills and behaviours that are of great value to employers, that this value is at least equal to discipline-specific knowledge and that these qualities are especially valuable in volatile economic times.

The selected campaign, Knowledge+, centred the most highly prized meta skills. We interviewed employers to create videos for use on digital and social media and designed a customisable toolkit of digital assets for use across platforms by Universities Scotland and their partners that garnered 67 likes and 70 shares across all their feeds.