Macsween’s Virtual Burns Supper

Deep in the pandemic, Scotland’s most loved haggis brand challenged us to reinvent their annual Burns supper for an online audience.

We partnered Scottish comedian Karen Dunbar and trailblazing Master Blender, Rachel Barrie to create a fusion of haggis, whisky and comedy for Facebook Live. 450 viewers watched the Facebook Live event. Across key social channels we had a reach of 22.5k and 3.9k engagements.

Associated competitions, influencer gifting and targeted stories created a steady buzz of coverage across The Times, The Scotsman, The Press & Journal, The Herald’s Best of Scotland 2021, STV, The Economist Intelligence Podcast, Lonely Planet and The List and more.

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