From Grain to Glass
Lochlea Distillery is a new independently-owned single-malt producer in Ayrshire. We were tasked with building the brand before their first bottles hit the shelves.
Over nine months we coordinated global media across print, broadcast and online to build anticipation and excitement. In one year we obtained 252 pieces of coverage and grew their social channels from zero to 10,000 followers with a reach of 1.4 billion.
Lochlea’s first release sold out across ten markets in a matter of hours, with huge queues reported outside leading independent off-licences.