SPEY was tasked with making some noise for the opening of Aeble, Scotland’s first cider store, founded by Frightened Rabbit’s drummer, Grant Hutchison and his talented wife Jade.

Working to a tight timeframe and budget, SPEY created eye-catching photography, secured an exclusive in The Scotsman and followed this with a news release across drink, trade, lifestyle and music titles. Overall, we delivered 17 pieces of coverage across print and online media with a reach of 883m and a radio broadcast with 326k listeners.