Scotland's First Cider Shop

SPEY was tasked with making some noise for the opening of Aeble, Scotland’s first cider store, founded by Frightened Rabbit’s drummer, Grant Hutchison and his talented wife Jade.

Working to a tight timeframe and budget, SPEY created eye-catching photography, secured an exclusive in The Scotsman and followed this with a news release across drink, trade, lifestyle and music titles. Overall, we delivered 17 pieces of coverage across print and online media with a reach of 883m and a radio broadcast with 326k listeners.

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