
Aeble - Scotland's First Cider Shop
SPEY was tasked to make some noise surrounding the opening of Scotland’s first cider store, founded by Frightened Rabbit’s drummer, Grant Hutchison.
Working to a tight timeframe, SPEY created eye-catching photography, secured an exclusive in The Scotsman, and cemented Aeble as must-see location in Scotland.

WHAT WE DID
Organised eye-catching photography of the new store
Exclusive given to The Scotsman
National news release scheduled across drink, trade, lifestyle and music titles.
Supported long-lead features after launch
THE RESULTS
The story was featured in a range of titles including The Times, The Herald, Washington News Post, The Scotsman, Daily Record, and MSN. An interview with Grant also featured across Forth 1 Radio channels.
- 17 pieces of coverage across print, broadcast and online media
- 883m online readership
- 705k coverage views
- 326k listeners of radio coverage
