Aeble - Scotland's First Cider Shop

SPEY was tasked to make some noise surrounding the opening of Scotland’s first cider store, founded by Frightened Rabbit’s drummer, Grant Hutchison.

Working to a tight timeframe, SPEY created eye-catching photography, secured an exclusive in The Scotsman, and cemented Aeble as must-see location in Scotland.

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  • Organised eye-catching photography of the new store

  • Exclusive given to The Scotsman

  • National news release scheduled across drink, trade, lifestyle and music titles.

  • Supported long-lead features after launch


The story was featured in a range of titles including The Times, The Herald, Washington News Post, The Scotsman, Daily Record, and MSN. An interview with Grant also featured across Forth 1 Radio channels.

  • 17 pieces of coverage across print, broadcast and online media
  • 883m online readership
  • 705k coverage views
  • 326k listeners of radio coverage
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