A Milestone Acquisition
We were tasked with making the global announcement about the sale of legendary Scottish business Royal Mile Whiskies to Iain McClune, the founder of Whisky Auctioneer, worldwide leader in the secondary market for Scotch.
With news of this scale and commercial sensitivity, we knew a high profile media exclusive with the BBC was the way to go. We worked with one of our favourite photographers Peter Dibdin to illustrate the deal with newsworthy photography and followed up with a media pack issued to all business, whisky and drinks trade media including a ringing endorsement of the deal from renowned whisky writer, Dave Broom.
The BBC exclusive garnered an estimated 80,000 views in the first day and we also secured further coverage in The Sunday Times, The Scotsman, The Herald and Business Insider alongside a range of trade titles.