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Meet The Team - Róise

Get to know our PR & Marketing Associate, Róise Nic an Bheatha

How did you begin your career in PR and Marketing?

Ah, this question has caused an existential crisis! I suppose I fell into it... I had just graduated from Glasgow University after studying Scottish Literature and Language for four years. I was keen to utilise my skills in writing, but outwith an academic context. The role came up with SPEY and I loved the idea of living in the Highlands. I literally haven’t looked back. 

What’s been the most memorable experience at SPEY?

So many...I’ve loved working with all our clients, but Whisky Auctioneer really stands out for me. I was there when they came on as a client and it’s been really great seeing their story from the very beginning. In PR, you want your clients to become a success, so when that happens you know you’re doing something right.

However, probably one of my most memorable experiences at SPEY was visiting the office for the first time. At the time, the office was based in Aberlour overlooking the village square- you could hear the River Spey from your desk. Yet, within this idyllic setting, there were Mac suites, coffee machines, and just the general buzz of a city centre, innovative communications HQ. It made sense too, because we were surrounded by the distilleries we were representing. I was sold from that point on.

What’s been your favourite project to work on so far in your career?

In November, we received funding from the Scottish Book Trust to host an event in partnership with our client The Malt Whisky Trail. The natural challenges of hosting an event during COVID arose, but we managed to bring Alexander McCall Smith virtually to The Malt Whisky Trail where he shared stories of whisky, lockdown, and the world. I am a huge fan of Alexander’s work, so meeting him whilst also doing a bit of PR for The Malt Whisky Trail was a bonus. 

What do you get up to when you’re not at work?

Lots of things… I hate sitting still. I’ve gotten really into Munro climbing now that I’m based up North. I’m aiming to climb 100 Munros by the end of this year, but perhaps that’s slightly ambitious. I also love a bit of wild swimming, be it in the River Spey, Loch Morlich, or Nairn beach... the Highlands are the place to be. Finally, I’m working on my debut novel which will no doubt be a “bestseller”....Sally Rooney, watch out!

What is your favourite book/podcast?

That’s a hard one… it depends on what mood I’m in. My taste varies a lot, I swing from modern classics to trashy rom coms. In terms of a podcast, I really love The Moth Podcasts. The Moth is where people record real life stories specific to the theme of that week. The stories vary from comedic tales to really heart-wrenching narratives - they’re all told live too so as a listener you really feel in the moment.

A book I’d have to recommend to everyone is James Hogg’s ‘The Private Memoirs and Confessions of a Justified Sinner’. A classic Scottish novel, it oozes postmodernism despite being written in the 1800s. Dealing in doppelgängers, Calvinism, and twisted psyche, it reinforces that there are two sides to every story and that we’re really, at the end of the day, all unreliable narrators in this world.

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