Meet the Team - Nikki Whyte
Get to know our Senior Associate Communications
How did you begin your career in PR?
I studied Marketing and Media at the University of Stirling, graduating in 2013 with a 2.1 BA (Hons) and an obsession with influencer marketing. This was around the same time that Zoella was starting to take over the world.
As a young ambitious grad with a sweet tooth, I started my marketing/PR career with Equi’s Ice Cream and quickly discovered my love of the food and drink industry. After a few years of working in-house (and eating my weight in ice cream), I moved to the world of agency and worked at a PR agency in Glasgow as an account manager - I fell in love with the fast pace and getting to meet fascinating people and share brands’ stories including launching restaurants and working on public and third sector campaigns.
What’s been the most memorable experience at SPEY?
It’s very hard to choose just one - I’m fortunate enough to work with some amazing clients who let us do cool and innovative things to tell their stories. If I do have to pick one memorable experience, it would probably be launching Lochlea Distillery - they came onboard just as I joined SPEY. They have a great story, a beautiful distillery and a fantastic product.
What’s been your favourite project to work on so far in your career?
Another very difficult question! Outside of the creative campaigns I’ve worked on while at SPEY, one of the memorable experiences in my professional career has to be spending a week in Florence live tweeting from the European Gelato Competition, - needless to say I ate A LOT of ice cream.
What do you get up to when you’re not at work?
I volunteer for The Chartered Institute of Public Relations and I’m the secretary for CIPR Scotland - the industry body supports the growth of PR professionals and does a lot to nurture young practitioners and students.
When I’m not geeking out on PR, I’m either walking my dog (I have a 3-year-old Old English Sheepdog who loves a top knot), drinking coffee with my nose stuck in a book or practising Ashtanga in a yoga studio.
What is your favourite book/podcast?
I’ve been a massive bookworm from a very young age and I take my GoodReads Reading Challenge very seriously every year. I read anything and everything - from contemporary fiction to young adult fantasy. My favourite book series has always been and will always be Harry Potter - I’m a proud Slytherin.
Last year I joined Rare Birds Book Club - a female owned business based in Edinburgh which celebrates women's writing. It introduced me to some amazing books by female authors - at the moment I’m reading Ariadne by Jennifer Saint but I always have a to-read pile overflowing with books.
Mental Health Awareness Week 2022
According to the Mental Health Foundation “Good mental health at work and good management go hand in hand and there is strong evidence that workplaces with high levels of mental wellbeing are more productive. Addressing wellbeing at work increases productivity by as much as 12%.”