Meet The Team - Lucy Donaldson
Get to know our Senior Associate, Communications
How did you begin your career in PR?
Originally, I had my sights set on journalism, as I'm really passionate about a good story and love writing.
I discovered PR through my Master's degree in International Journalism, Media and Communications and it seemed like the perfect fit for me. I got my first PR job straight out of university and haven't looked back since.
What's been the most memorable experience at SPEY?
My most memorable experience at SPEY so far has to be visiting The Glasgow Distillery for the first time. They have an amazing industrial distillery just outside of Glasgow, with some really interesting stories to tell.
What's been your favourite project to work on so far in your career?
We have a few exciting campaigns coming up here at SPEY but, prior to that, my favourite has to be helping to launch a new restaurant in Edinburgh's St James Quarter. The whole campaign was really fun to work on and it was a great experience to be able to launch a global brand to a Scottish market, so close to home.
What do you get up to when you're not at work?
You can usually find me out and about exploring somewhere new. I love a road trip or trying out new walks, cycles, or places to eat and drink.
I also pride myself on my useless general knowledge and am currently making my way round Edinburgh's pub quiz scene.
What's your favourite book/podcast?
I'm a big fan of contemporary Scottish Literature. Anything by Irvine Welsh or Christopher Brookmyre is a firm favourite. I've recently finished reading Shuggie Bain by Douglas Stuart which was a bit of a tearjerker, but probably one of the best books I've ever read.Podcast wise, it has to be 'My Therapist Ghosted Me' by Joanne McNally and Vogue Williams. It is hilarious.