Meet The Team - Kathryn Wilkie
Get to know our Senior Associate, PR and Marketing
How did you begin your career in PR and Marketing?
I was always interested in the power of behaviour change when I was studying Psychology at University, which is where it all started. Then I started researching the kind of jobs out there that involved looking at what makes people tick, and how you can fuse creativity with various insights to achieve a certain goal. I ended up securing an internship at one of Scotland’s leading agencies and have been in the field since then.
What’s been the most memorable experience at SPEY?
There are so many to choose from, but one that stands out for me was working on the campaign for Whisky Auctioneer’s iconic auction, The Perfect Collection. It felt so exciting to bring such a mega story to the world and to be part of a small team that brought it all to life.
What’s been your favourite project to work on so far in your career?
We recently re-launched the new Benriach portfolio to global media and markets which has been in the making for quite a while, so to work so closely with the brand team to help them realise their vision for the launch was a great experience!
What do you get up to when you’re not at work?
Pre-pandemic, I’d usually be out and about exploring the city, hunting down a good taco and margarita somewhere. I also do a lot of dancing which keeps me busy. Adapting to lockdown life though has meant I’ve been doing more cooking and yoga. I’ve recently got a wetsuit so have been trying some outdoor water-based activities at the weekend, although the Wim Hof trend / sub zero temperatures are a bit far for me yet!
What is your favourite book/podcast?
I like a non-fiction read that looks at why we act / think the way we do...I think Malcom Gladwell’s books are great.
I’m also a BIG fan of Elizabeth Day’s ‘How to Fail’ and Michelle Obama’s ‘Becoming’ (who isn’t!)
We're Hiring - PR Associate
SPEY is on the look out for a PR associate to join our fun and close-knit team. In the role you will be committed to making a positive contribution to SPEY, supporting the team to deliver award winning campaigns on both a local, national and international level. You will work on a variety of clients supporting senior colleagues to deliver client work. .
FMCG Marketing Communications Campaign of the Year - how we told an award-winning story
The PR Moment 2021 Awards ceremony was a big night for Team SPEY, as we were awarded FMCG Marketing Communications Campaign of the year for our work on Whisky Auctioneer’s sale of the most significant private collection ever to go to auction - The Perfect Collection.