Meet The Team - Kathryn Wilkie
Get to know our Senior Associate, PR and Marketing
How did you begin your career in PR and Marketing?
I was always interested in the power of behaviour change when I was studying Psychology at University, which is where it all started. Then I started researching the kind of jobs out there that involved looking at what makes people tick, and how you can fuse creativity with various insights to achieve a certain goal. I ended up securing an internship at one of Scotland’s leading agencies and have been in the field since then.
What’s been the most memorable experience at SPEY?
There are so many to choose from, but one that stands out for me was working on the campaign for Whisky Auctioneer’s iconic auction, The Perfect Collection. It felt so exciting to bring such a mega story to the world and to be part of a small team that brought it all to life.
What’s been your favourite project to work on so far in your career?
We recently re-launched the new Benriach portfolio to global media and markets which has been in the making for quite a while, so to work so closely with the brand team to help them realise their vision for the launch was a great experience!
What do you get up to when you’re not at work?
Pre-pandemic, I’d usually be out and about exploring the city, hunting down a good taco and margarita somewhere. I also do a lot of dancing which keeps me busy. Adapting to lockdown life though has meant I’ve been doing more cooking and yoga. I’ve recently got a wetsuit so have been trying some outdoor water-based activities at the weekend, although the Wim Hof trend / sub zero temperatures are a bit far for me yet!
What is your favourite book/podcast?
I like a non-fiction read that looks at why we act / think the way we do...I think Malcom Gladwell’s books are great.
I’m also a BIG fan of Elizabeth Day’s ‘How to Fail’ and Michelle Obama’s ‘Becoming’ (who isn’t!)
Ten ways media relations have changed, and what this means for your brand
If you want to navigate the ever changing media landscape, you need to change with the times, our Managing Partner, Jennifer Robertson, writes.