HERE A YEAR: ABIGAIL DONALDSON
Sit down and chat with our Senior Associate, Abigail Donaldson, who has been working at SPEY for over a year
What has it been like working for SPEY this last year?
What I have loved most about working with SPEY so far is how much I have broadened my knowledge of different industries from food & drink to world-class hotels and candles. I’ve definitely found a real appreciation for whisky.
How did you begin your career in PR and Marketing?
I studied Fashion Communication at university and gravitated towards PR pretty quickly, I liked building up my contact database of journalists. I did some interning in London before starting my first role working for Hunter Boots in Edinburgh, quickly I was promoted to PR Coordinator and moved back down to London. I loved every second of working in the fast paced environment and knew from there that it was the career for me.
What’s been the most memorable experience at SPEY?
Where to begin! It has been a jam packed first year for me. I’d say my most memorable experience was a trip to The GlenDronach Distillery back in September with members of The GlenDronach Appreciation Society, it was so fantastic bringing the event to life for all of The GlenDronach fans from all over the world. It truly was a unique, once in a lifetime, behind the scenes experience and I learnt so much.
What’s been your favourite project to work on so far in your career?
Bringing the Barbour x Alexa Chung collaboration to life. When I worked at Barbour I played a key role in bringing the brands together and creating the campaign strategy surrounding it. The hardest part was making sure the embargo wasn’t broken so the partnership could be launched globally with a bang!
What do you get up to when you’re not at work?
I’m usually hanging out at V&A Dundee with my Mum visiting exhibitions or talks, drinking coffee and reading fashion magazines.
What is your favourite book/podcast?
The High Low is always my podcast of choice, I’d love to say I’m as cool as Dolly but I’m such a Pandora. I’ve admired Pandora since her Sunday Times Style days and love her style.
I’m late to the party but right now I am reading The Boy, The Mole, The Fox and The Horse by Charlie Mackesy and How To Fail by Elizabeth Day, I think I’ll also give the How To Fail podcast a try too.
Promoting Moray Speyside - World Tourism Day
We're lucky to work with some world-class tourism businesses. This World Tourism Day, Róise Nic an Bheatha, Associate, looks at some of our favourites and how we help them tell their story.